Spider-Man 4 can't come soon enough!

Spider-Man 4" can't come soon enough after five of Tom Holland's last seven non-Marvel films were critically slammed.

In the old days - that is, before 2008 - franchise films were largely built, sold and marketed based on their stars. But the Marvel Cinematic Universe likely changed that forever. Today, the brand is the main attraction, as opposed to the people who appear on screen. That has many wondering if the comic company's big draws have the potential to sell projects outside of their comfort zone to the masses.

Chris Hemsworth has built an unwelcome reputation for headlining a string of box-office poison movies whenever he's not wielding Mjolnir. And The Crowded Room added another unwelcome addition to Tom Holland's filmography after launching the Apple TV series, with an unexpectedly disastrous 20 percent rating on Rotten Tomatoes.

This is just the latest in a long line of critical disappointments for the likeable actor. Five of his last seven non-Marvel appearances have been met with ridicule. Dolittle earns its 15 percent rating on the aggregation side as one of the worst blockbusters of the past decade. The Russo brothers were widely ridiculed after touting Cherry as a potential awards-season nominee, only to receive a 37 percent rating.

Everyone knew Chaos Walking was going to be bad due to the extensive reshoots and multiple postponements, so it came as no surprise that it ended at 20 percent. Uncharted may have grossed over $400 million at the box office and could have a sequel, but even then, it deserved it with an approval rating of 41 percent.

That leaves Netflix thriller The Devil All the Time at 64 percent and Pixar's Onward at 88 percent as the only Holland films to have had above-average ratings since early 2020. Is Holland a good actor? Definitely, but his dramatic abilities remain grossly underestimated. Maybe he should hire a better agent for these MCU downtimes.

Spider-Man 4" can't come soon enough after five of Tom Holland's last seven non-Marvel films were critically slammed.

In the old days - that is, before 2008 - franchise films were largely built, sold and marketed based on their stars. But the Marvel Cinematic Universe likely changed that forever. Today, the brand is the main attraction, as opposed to the people who appear on screen. That has many wondering if the comic company's big draws have the potential to sell projects outside of their comfort zone to the masses.

Chris Hemsworth has built an unwelcome reputation for headlining a string of box-office poison movies whenever he's not wielding Mjolnir. And The Crowded Room added another unwelcome addition to Tom Holland's filmography after launching the Apple TV series, with an unexpectedly disastrous 20 percent rating on Rotten Tomatoes.

This is just the latest in a long line of critical disappointments for the likeable actor. Five of his last seven non-Marvel appearances have been met with ridicule. Dolittle earns its 15 percent rating on the aggregation side as one of the worst blockbusters of the past decade. The Russo brothers were widely ridiculed after touting Cherry as a potential awards-season nominee, only to receive a 37 percent rating.

Everyone knew Chaos Walking was going to be bad due to the extensive reshoots and multiple postponements, so it came as no surprise that it ended at 20 percent. Uncharted may have grossed over $400 million at the box office and could have a sequel, but even then, it deserved it with an approval rating of 41 percent.

That leaves Netflix thriller The Devil All the Time at 64 percent and Pixar's Onward at 88 percent as the only Holland films to have had above-average ratings since early 2020. Is Holland a good actor? Definitely, but his dramatic abilities remain grossly underestimated. Maybe he should hire a better agent for these MCU downtimes.