Unforeseen Consequences for Netflix: Ban on Account Sharing Shatters All Expectations

The practice of sharing passwords on Netflix is a thing of the past, but how profitable was this measure for the streaming service? A data analysis company provides us with the answer.

Some time ago, Netflix implemented its plans and eliminated the option of sharing passwords for free. This means that Netflix users who do not stream from the same household can no longer access the movies and series on the streaming service without additional costs. Now, the analytics company Antenna provides the answer to the question of whether this whole matter has been worthwhile for Netflix.

With the ban on account sharing, Netflix aimed to put pressure on users who share their login credentials with others to save on having their own Netflix account. This measure received a lot of criticism since users now have to spend extra money on the streaming service. There was concern that numerous subscribers would cancel their Netflix membership, causing the company to incur further losses.

However, according to the latest data from Antenna, this is not the case. Between May 23 and 28, 2023, Netflix gained an astonishing average of 73,000 new subscribers per day. This represents a growth of 102% compared to the previous two months. On May 26 and 27, 2023, nearly 100,000 new members were registered per day. Thus, Netflix recently experienced the four days with the largest increase in members since Antenna began measuring in 2019. However, it is important to note that the data collected only pertains to the United States of America.